A point of view on retention.
Four topics, one rule: we only publish what we'd tell a client on a call. No listicles.
Choosing an agency2 articles
Choosing an agency9 min read
Klaviyo, HubSpot, Brevo or Salesforce: which agency type fits your stack
Why your platform decides which agency you need, and why migrating is its own project.
Choosing an agency7 min read
Setup, retainer or full service: what you actually need
A simple path by stage: first setup, rebuild, always-on, or peak season.
Deliverability & consent2 articles
Deliverability & consent8 min read
SMS consent in the US vs. the EU
TCPA, quiet hours, GDPR and double opt-in explained in plain language.
Deliverability & consent6 min read
What the Gmail & Yahoo sender rules mean for your brand
Authentication, one-click unsubscribe and complaint limits, with a checklist.
Measurement1 article
Measurement7 min read
Attributed revenue vs. real uplift
Why your platform's revenue number is too generous, and how holdout tests fix that.
Wellness playbooks1 article
Wellness playbooks5 min read
Timing reorder reminders to when a pack runs out
The simple maths behind replenishment flows for supplements and wellness.