Playbooks and field notes.
Shorter and more tactical than the articles: what we're testing, what worked, and what we'd never do again.
PlaybooksNotesData
Playbooks
A welcome series for wellness brands that doesn't lean on discounts
Brand story, how it works, first-order offer, in that order.
Sep 12, 2026
Notes
Peak-season prep: warm up your list before Black Friday
Why sending volume has to ramp up weeks before the big day.
Sep 3, 2026
Data
Cancellation-saving flows for subscriptions
Pause, skip and swap offers that keep subscribers without discounting.
Aug 21, 2026