Guides
Guides to B2B influencer marketing
Practical guides for founders and growth leads at SaaS and AI companies, grouped by topic.
B2B influencer marketing
What creator marketing is for SaaS and AI, which creators fit and what it costs.
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B2B Influencer Marketing for SaaS: The Complete Guide
What B2B influencer marketing is, how it works for SaaS and AI companies, which creators fit, what it costs and how to run your first campaign.
How to Choose Creators for a B2B SaaS Campaign
A step-by-step way to choose creators for B2B SaaS and AI campaigns: audience fit, past performance, format and the questions to ask.
How Much Does a B2B Creator Campaign Cost?
What drives the cost of a B2B influencer campaign for SaaS and AI companies: creator type, platform, format, usage rights and volume.
Creator campaign measurement
UTM links, promo codes, cost per trial, cost per demo and CPA.
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How to Measure B2B Creator Campaigns
How to measure influencer campaigns for SaaS and AI: UTM links, promo codes, self-reported attribution, cost per trial, cost per demo and CPA.
UTM Links and Promo Codes for Creator Campaigns
How to set up UTM links, promo codes and self-reported attribution so every B2B creator placement can be tracked to sign-ups.
Cost per Trial vs Cost per Demo for Creator Campaigns
Which outcome metric to use for B2B creator campaigns: cost per trial for product-led SaaS, cost per demo for sales-led SaaS, and when to use CPA.
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