Skip to content
MMezzori

Launching an AI Tool With Creators

By Lucas Sahli, Founder, MezzoriPublished Last updated

AI tools compete for attention every week. A launch with several creators posting in the same window can make your product feel like the one everyone is trying.

What should a launch plan include?

  1. Creators across 2 or 3 profiles, such as AI tools creators and operators.
  2. Placements timed within the same few days.
  3. A live demo format so the product is seen working.
  4. One link and one promo code per creator.

How do you judge a launch?

Compare placements on attributed sign-ups and cost per sign-up, then move budget to the best ones. More in performance and scaling and creator campaigns for AI tools.

More from the blog

Why LinkedIn Creators Work for B2B SaaS

Why founder and operator creators on LinkedIn reach B2B software buyers, and what kind of posts tend to drive trials and demos.

What Goes Into a Good B2B Creator Brief

The parts of a creator brief that make B2B content read like a recommendation: goal, audience, angle, use case, must-say points and tracking.

Ready to test creators as a channel?

Tell us about your product, buyers and budget. We will tell you honestly whether creators fit.

Book a callSend a message