Performance and scaling

• Teams with a first creator campaign live who want to scale what works
• Growth leads who need creator results next to paid search and paid social
• Companies looking for ad creative that buyers already responded to

1. Step 1

   Track

   Every placement is measured from CPM to CPA where attribution allows.

2. Step 2

   Compare

   We rank placements against each other and against your target cost per result.

3. Step 3

   Reallocate

   Budget moves to top performers; weak placements are cut.

4. Step 4

   Amplify

   The best organic content runs as paid ads through usage rights.

• Placement-level performance dashboard
• Budget reallocation recommendations
• Platform and market expansion plan
• Paid amplification of top creator content

Cost per trial, cost per demo or CPA decide it. CPM, engagement and click-through explain why a placement worked or did not.

How to measure B2B creator campaigns →

How do you attribute sign-ups to creators?

With unique UTM links, promo codes and, where possible, a 'how did you hear about us' field. Some influence will always be untracked, and we say so.

What are usage rights?

Permission to run a creator's content as your own ads. We negotiate them up front so top content can go into paid.

When do you cut a placement?

When it trails the others on the agreed KPI and there is no clear reason to expect it to recover.

Do you run the paid ads too?

We push top content into paid and coordinate with whoever runs your ad accounts. Scope is agreed on a call.