Step 02 of 4
Creator sourcing and partnerships
What is creator sourcing and partnerships?
Our network runs from YouTube and Instagram tech reviewers to founder and operator voices on LinkedIn.
No mass outreach: we shortlist creators who already speak to your audience and vet each one against your ICP and their past performance.
We brief every creator so the content reads as a genuine recommendation, not an ad read.
Who is it for?
- SaaS and AI companies whose buyers follow practitioners, not celebrities
- Teams that want LinkedIn, YouTube or newsletter creators without running outreach themselves
- Growth leads who need creators vetted on audience fit, not follower count
How does the process work?
- Step 1
Longlist
We pull creators from our network who match each creator profile.
- Step 2
Vetting
Each creator is checked against your ICP and their past performance.
- Step 3
Shortlist
You approve a shortlist with the reasoning behind every pick.
- Step 4
Briefing
Creators get a brief with the angle, use case and tracking links.
What do you deliver?
- Vetted creator shortlist with audience fit notes
- Past performance review per creator
- Creator briefs per angle
- Negotiated rates and deliverables
How do you judge whether a creator is the right fit?
We check who their audience is against your ICP and how their past sponsored content performed, before any money is committed.
Which industries is this most relevant for?
Frequently asked questions
Which platforms do you source from?
- YouTube, Instagram, LinkedIn and newsletters are the most common for B2B software. The mix follows where your buyers spend time.
Do you use big influencers?
- Only when their audience matches your ICP. For B2B software, smaller practitioner creators often fit better.
Do we approve creators before they post?
- Yes. You approve the shortlist before any creator is contracted.
Will the content feel like an ad?
- We brief creators to show how they actually use the product, so it reads as a recommendation.
The other steps
Ready to test creators as a channel?
Tell us about your product, buyers and budget. We will tell you honestly whether creators fit.