Step 01 of 4
Creating the influencer campaign strategy
What is creating the influencer campaign strategy?
Every campaign starts with a strategy session built around your commercial goal, such as trials, demos or sign-ups.
We split your ICP into 3 to 5 individual influencer profiles: the people who work with your ideal audience every day.
Our AI matchmaker then maps the use cases and content themes each profile should cover, so every brief has an angle built for performance.
Who is it for?
- Seed to Series B B2B SaaS and AI software companies selling worldwide
- Founders and heads of growth testing creators as a new acquisition channel
- Teams that tried one-off sponsorships and could not tell what worked
How does the process work?
- Step 1
Goal session
We agree the commercial goal and the KPI the campaign is judged on.
- Step 2
ICP split
We break your ICP into 3 to 5 creator profiles that reach those buyers daily.
- Step 3
Angle mapping
Our AI matchmaker maps use cases and content themes to each profile.
- Step 4
Campaign plan
You get platforms, budget split, timeline and KPIs in one plan.
What do you deliver?
- Commercial goal and KPI definition
- 3 to 5 creator profiles mapped to your ICP
- Use cases and content angles per profile
- Platform mix and budget split
- Tracking plan: UTM links, promo codes and sign-up attribution
How do you know the strategy worked?
The strategy sets the KPI up front, usually cost per trial, cost per demo or CPA, and every later placement is judged against it.
Which industries is this most relevant for?
Frequently asked questions
How long does the strategy stage take?
- It starts with one strategy session. The plan follows once we have mapped your ICP to creator profiles and angles.
What do you need from us?
- Your ICP, your commercial goal, current conversion data if you have it, and access to the product so we understand the use cases.
What is the AI matchmaker?
- It is our internal tool that maps your use cases and content themes to each creator profile, so briefs are built around angles that match the audience.
Can we do strategy only?
- The strategy is the first part of one end-to-end service. We scope it with you on a call.
The other steps
Ready to test creators as a channel?
Tell us about your product, buyers and budget. We will tell you honestly whether creators fit.