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Why LinkedIn Creators Work for B2B SaaS

By Lucas Sahli, Founder, MezzoriPublished Last updated

Many B2B buyers spend their working day on LinkedIn, and the creators they follow there are often peers: founders, operators, sales leaders and marketers. When one of them shows how they use a tool, it reads like advice from a colleague.

What kind of LinkedIn posts work?

  • A short workflow, step by step, with the product in it
  • A before and after of a task the audience does every week
  • A stack post listing the tools the creator relies on

How do you track it?

Unique links, promo codes and a self-reported field on your form. Our guide to measuring creator campaigns covers the setup.

Want help finding the right LinkedIn creators? See creator sourcing and partnerships.

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Launching an AI Tool With Creators

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